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Instagram Stories ads can use photos or videos up to 15 seconds long. Instagram Stories only last for 24 hours, so this is a great format for in-the-moment marketing like limited time offers. Ads that show the product in use perform best. For example, Michael Kors used Stories ads to show off its smartwatch and achieved a point lift in ad recall and 8. Get all the step-by-step instructions you need to set up your Instagram ads in our Instagram advertising guide.
Twitter offers two ways for brands to create Twitter ads: Twitter Promote, which automatically promotes Tweets for you, and Twitter Ads campaigns, in which you set up campaigns yourself based on your marketing objective. When you enable Twitter Promote, the Twitter algorithm automatically promotes your first 10 daily organic Tweets to your specified audience as long as they pass the Twitter quality filter , and promotes your account to attract new followers. You can focus on up to five interests or metro locations, and let Twitter do the rest. When you set up your own Twitter ad campaigns, you start by choosing your business objective, which ensures your ads align with your business goals.
You can select existing organic Tweets to promote, or create Tweets specifically as ads. Run separate campaigns for mobile and desktop users to get the best conversion rates. Twitter recommends you avoid using hashtags and mentions in your ads so that your audience does not click away.
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Get all the step-by-step instructions you need to set up your Twitter ads in our Twitter advertising guide. Snapchat is overwhelmingly popularly with younger users: With Ads Manager, you can create photo or video ad campaigns that appear between stories on the app. The ads are full-screen, vertical format, and can include attachments for app installs, lead generation, video views, and website visits.
Time moves quickly on Snapchat, so aim to keep your video ad to three to five seconds or less. Feature one strong call-to-action and key message. The contact lens company Hubble used this strategy to get new subscribers for its free two-week trial and saw 2.
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Snapchat filters are graphic overlays that users can apply to their Snaps—and Snapchatters use them on average three billion times per day. You can create them for a specific geofenced area near your business using the Snapchat create your own filter tool. Snapchatters use filters to provide context to their snaps, so make sure your filter is relevant to the time, place, and purpose of your campaign.
Snap Publisher is a do-it-yourself ad creation tool that lets you build your Snap ad from scratch from your browser. The tile leads to a collections of Snaps, so advertisers can provide a deeper dive into new products, special offers, movie releases, etc. You can also add Attachments with a call-to-action, so that users can swipe up to watch a trailer, install an app, or buy a product.
Create a curiosity gap for users by writing an enticing headline for your tile. Tease what they might learn or how they will benefit if they tap on your Story. Get all the step-by-step instructions you need to set up your Snapchat ads in our Snapchat advertising guide. Marketers have rated LinkedIn as the best platform for B2B lead generation. As a professional networking site, LinkedIn is much more business-oriented than the other social networks in this post, and offers targeting options based on professional qualifications like job title and seniority.
Sponsored Content ads appear in the news feed on both desktop and mobile. Headlines under characters have the best engagement, and larger images get higher click-through rates. LinkedIn recommends an image size of x pixels. The customer service software company Aspect used Sponsored Content to promote its thought leadership articles. The campaign increased Company Page followers by 17 percent and referral traffic to the Aspect blog by four times. Short body text under characters gets the highest click-through rate. The top five performing calls-to-action for Sponsored InMail are: Try, Free, Today, Click, and Apply, in that order.
Text ads are small ad units that appear at the top and the right of the LinkedIn news feed. They only appear to desktop users, not on mobile devices. Despite the name, text ads can actually include a thumbnail image of 50 x 50 pixels. Show a human face—profile images work better than logos or pictures of objects.
Get all the step-by-step instructions you need to set up your LinkedIn ads in our LinkedIn advertising guide. Pinterest has significantly more female users than males. According to the Pew Research Center , 41 percent of U. Pinterest ads are called Promoted Pins, and they look and behave just like regular pins—the only difference is that you pay to have them seen by a wider audience.
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However, if users save your ads to their Pinterest boards, that promoted label disappears, earning you bonus organic free exposure. Using the ads manager, you begin by selecting a goal for your Pinterest ads campaign. This means you can target your advertising strategy to align with your business goals, including whether you pay per click or per impression. You also have the option to choose where your ads appear on the network: Since Pinterest is used for planning and generating ideas, it has a longer lead time than some other social networks.
Start running Pinterest ads tied to a seasonal or date-specific campaign about 45 days in advance. And try getting creative with the DIY nature of Pinterest as a social network. For example, the craft store Michaels has developed craft kits based on Pinterest trends. Michaels then promotes those kits on, you guessed it, Pinterest, using Promoted Pins. Pinterest claims you can use the promote button to create a Pinterest ad in only nine seconds.
All you have to do is go to your profile, select the Pin that you want to promote, click the button, and set your daily budget. Promoted pins are always pay-per-click, so you only pay when someone clicks through to your website. Then, add some keywords, click Promote again, and your ad is up and running.
This is a really easy way to get started with Pinterest advertising. Try promoting some of your best-performing Pins to get a sense of the kind of reach you can achieve with your desired budget. Make sure to track results over time to see the effects as people save your Promoted Pins to their own boards, which further expands your reach organically.
Get all the step-by-step instructions you need to set up your Pinterest ads in our Pinterest advertising guide. YouTube is the only social network used by more men than women. The difference is not huge: There are a couple of different video ad formats available on YouTube. These ads automatically play before, during, or after other videos on YouTube. Users get the option to skip your ad after five seconds. The recommended video length is 12 seconds to three minutes.
These appear in YouTube search results, on the YouTube homepage, and next to related videos. Users have to click your ad to start watching the video.
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TrueView discovery ads auto-generate thumbnail images for your video ad. Since this image needs to compel people to click on your video, make sure it clearly shows off what your video has to offer. They keep their ads between 30 seconds and two minutes. But, like most successful entrepreneurs, he turned that obstacle into a path to help others.
Today, he speaks all over the world on the importance of brain training, and the many effects it can have on a person's life--everything from improving habits, to increasing rapid-fire memory recall, and more.
Kwik is also the host of a popular podcast called Kwik Brain, which is designed to teach listeners something actionable in a short amount of time, with the intention of improving brain fitness. In one of his recent episodes, he talked about how to read a book a week that's 52 books per year. And yet, the average CEO is reading four or five books per month. That's a drastic difference.
He went on to explain how he breaks down the habit of reading for people, so that it can be a more actionable process. So let's say the average person reads words per minute. We're talking about minutes to get through a book, which is about 45 minutes a day, to read a book per week.
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That makes it a little more realistic," he said. He added that 45 minutes spent reading in a day is practically nothing. That's a lunch break, a little bit at night, maybe reading a bit on the train on the way to work, etc. And that's without any speed-reading techniques. Also, audiobooks become an option when you don't have the ability to read, like when you're on-the-go, or on the stairmaster.
It's been proven that when you are releasing certain hormones when you're working out, you are actually able to learn faster. And then I just put the audiobook on 1. And if you really want to crank through book after book, you can utilize certain speed-reading techniques, one of which Kwik refers to as removing "sub-vocalization.