Designing the Mobile User Experience
Selecting an application technology and designing a mobile application require an understanding of the benefits, costs, context, and restrictions of the development company, end user, target device, and industry structure. Designing the Mobile User Experience provides the experienced product development professional with an understanding of the users, technologies, devices, design principles, techniques and industry players unique to the mobile and wireless space.
Barbara Ballard describes the different components affecting the user experience and principles applicable to the mobile environment, enabling the reader to choose effective technologies, platforms, and devices, plan appropriate application features, apply pervasive design patterns, and choose and apply appropriate research techniques.
The State of Mobile User Experience
Designing the Mobile User Experience is an invaluable resource for information architects, user experience planners and designers, interaction designers, human factors specialists, ergonomists, product marketing specialists, and brand managers. Managers and directors within organizations entering the mobile space, advanced students, partnership managers, software architects, solution architects, development managers, graphic designers, visual designers, and interface designers will also find this to be an excellent guide to the topic.
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Use of Gestures
Description Gain the knowledge and tools to deliver compelling mobile phone applications. Designing the Mobile User Experience: Provides a comprehensive guide to the mobile user experience, offering guidance to help make appropriate product development and design decisions. Gives product development professionals the tools necessary to understand development in the mobile environment. It is therefore not surprising that mobile content is twice as difficult to understand.
Whenever you present a new design element or new content on a mobile screen, other things are removed or disappear under the fold. Consider the opportunity cost of each new item: Is element A more important than element B? When designing the mobile user experience, the prioritization of content and functions is crucial. Users who come to a page to find needed information or to do a task can not be scared of the beauty of the buttons, bottom navigation or other design elements.
Designing the Mobile User Experience
Content should be always interesting in mobile UX design both on the mobile phone and on the desktop. While content and Chrome can exist side by side on a desktop computer, designers on mobile devices often need to reduce the amount of Chrome to have more space for important content.
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This does not mean that Chrome should disappear from mobile devices. It is very difficult to create a usable user interface without Chrome. However, the principle of designing the mobile user experience is that designers have to realize a high content-to-chrome ratio on the mobile screen. Mobile phones are portable: Since we use mobile phones in different contexts and situations, we are more likely to be interrupted while using such devices: The result is that the attention on a mobile device is often fragmented and meetings on mobile devices are short.
In order to design the mobile user experience better, designers should save contexts and make it easy for the user to restore connections to continue a broken task. The mobile app or website should always save the current situation and prepare for such interruptions.
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Designing for interrupts does not just mean saving the current state. It also means prioritizing important things and simplifying tasks and interactions. Because the attention is fragmented, you should show users the things they need as quickly as possible. The main content should always come before the details, a simple task can be completed quickly, which is crucial in designing the mobile user experience.
Although some phone manufacturers are attempting to display multiple windows simultaneously on the screen, this type of usage becomes quickly impractical due to the limited size of mobile screens, even with modern phones with a larger screen. The majority of users only see a single window and therefore a single app or website , the screen can also not be shared as on a desktop computer to simultaneously work with two different apps.
Restricting the individual window means that the design of the mobile UX should be independent: Users should not leave the app or website to find information that the app needs but does not provide. Keep in mind that paper and pen can not be used frequently, even when they are available. If users need to transfer information from one app to another, you probably need to copy and paste them or worse, keep them in memory, which increases the cognitive load , making the interaction more complex and error-prone.