The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
The concept of simplicity is great. Over the years I have become a great believer in this, as I find that many people tend to complicate things, just because they think it is more impressive to be complicated. This, as most people should know, is balderdash. Simplicity is critical and it is very difficult to be simple. This is one reason why I loved the Apple products. I found the user interface to be simple and uncluttered.
The Power of Simplicity: A Management Guide to Cutting Through the Nonsense & Doing Things Right
So is the Google landing page. However, simplicity itself does not mean that there is no room for complex thinking. Anyone familiar with the products listed above, or any great piece of corporate strategy or, a a great speech "I Have A Dream" , will know that there is often a lot of deep and complex thinking that goes on behind this. The trick is then to be able to cut through the complexity, and to produce a product,a piece of communication, that is simple. This is the part that the authors gloss over, and is one more reason why I did not give the book another star.
Jack Trout's books on marketing and brand positioning with Al Reis have a deep resonance with many readers. A big reason is that they are clearly written with a simple message that is readily understood. Trout expands this concept of the importance of simplicity in this book beyond marketing and applies it to business in general. In it, he gives a refreshing, counter-cultural voice opposed to all the laborious guru-hype, endless buzzwords and MBA-babble - that too often only adds complexity without adding value. Trout quotes Jack Welch on this idea: Real leaders have the self-confidence to be clear, precise and to be sure every person in their organization understands what the business is trying to achieve.
What may be most comforting for those who value a common-sense approach is how Trout stands up for the simple, obvious idea. But, in our high-tech, over-analyzed age, such simplicity can sound As such people in business often fear speaking up and being viewed as "an unsophisticated simpleton" lacking the latest analytical models. But, Trout encourages businesses not to fear that which is simple, but to embrace its wisdom and guiding light.
His many relevant examples of success and failure help paint an effective picture. In all, Jack Trout is a refreshing voice of reason in a world beset by budensome complexity. Practitioners of gut instincts and old-fashioned common-sense should love this book.
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Winning the battle for the mind with a slogan that kills. There's a problem loading this menu right now. Get fast, free shipping with Amazon Prime. Your recently viewed items and featured recommendations. View or edit your browsing history. The Power of Simplicity: Jack Trout , Steve Rivkin.
In sports, when things go wrong, the best coaches say. Trout advocates the importance of paying attention to the basics and simplifying the processes in order to stay focused on the core business issues at hand. Through case studies and interviews with successful executives, he shows managers how to cut through the jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive.
Common sense It can make things happen. Complex language It can cloud peoples minds. Information Too much can confuse you. Consultants The source of a lot of nonsense.
Competitors Simply think of them as the enemy. Strategy Its all about differentiation. Longterm planning Its just wishful thinking. Its power is alive and well. Notes Includes bibliographical references pages and index. Other Form Online version Trout, Jack.
The Power of Simplicity : Steve Rivkin :
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